Joe Hirsch

In this engaging discussion, Joe Hirsch, CEO of Swivel and former leader at SpringServe, shares his extensive ad tech journey. He highlights the shift from affiliate marketing to AI-driven ad optimization. Joe explains how Swivel aims to automate tedious tasks, enhancing operational efficiency. He emphasizes AI's role in ad operations, not as a replacement for humans, but as a tool to augment decision-making. He discusses the evolving landscape of AdOps and the growing necessity of precision to avoid costly mistakes—all while embracing new technologies.