Anmol Malhotra, Global Head of Sports Partnerships at Snap, discusses how the platform is revolutionizing fan engagement through innovative content and augmented reality. Joe Hand Jr., President of Joe Hand Promotions, shares insights on the evolving pay-per-view landscape and its impact on live sports. Rachel Axon breaks down the WNBA All-Star weekend, highlighting the league's cultural significance and the push for fairer player contracts. The conversation also touches on the collaboration between Barstool Sports and Fox Sports, and the challenges networks face in attracting younger audiences.
