Joe Gorman, CEO of Exeter City, leads a fan-owned football club competing in League One with over 4,700 owners. He discusses the unique challenges of this model in an era of wealthy club owners, emphasizing how they competently blend finance with performance. Gorman reveals the success of turning a £5m academy investment into a £20m return and highlights the importance of transparency and trust with fans. The conversation covers sustainability strategies, community involvement, and the need for inclusivity in developing women's football.