Joe Gollner, Managing Director at Gnostics Research and an expert in content strategy, shares his extensive knowledge on the evolution of 'content'. He introduces a seven-layer definition that captures its complexity, highlighting the distinctions between content and information. Gollner discusses how AI-enabled text analytics and headless systems impact content management. He emphasizes content's role as an organizational asset and the challenges professionals face in aligning diverse stakeholder perspectives, offering insights into effective governance and content structure.