Joe Esposito

Artist and creative working with Adobe who reported from Adobe Max to discuss Firefly, new creative AI features, and real-world implications for creators.

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Oct 30, 2025 • 1h 26min

TNW 411: MAX 2025: Adobe's Multi-Model AI Strategy - Can You Spot An AI-Generated Video?

Join artist Joe Esposito, a creative force at Adobe, as he unravels the exciting highlights from Adobe Max. He dives into Firefly, Adobe's latest AI-powered tools for image, audio, and video creation. The conversation explores the challenges of identifying fake videos and the implications of deepfakes on creators. Joe shares insights on integrating AI while maintaining control and addresses privacy concerns for creators. Discover how Project Moonlight's conversational AI might reshape creativity, stimulating both excitement and skepticism.

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