Joe Doveton

Join digital marketing strategist Joe Doveton, founder of GEO Jetpack, as he unpacks the seismic shifts in SEO caused by AI and zero-click searches. Discover the 'Crocodile Mouth' phenomenon where brands see clicks evaporate despite high impressions. Joe introduces essential new metrics like Generative Engine Optimization and stresses the importance of quality content. The conversation explores the decline of outdated metrics and highlights a return to meaningful customer engagement in a rapidly changing digital landscape.