Joe Cunningham

Joe Cunningham, an expert home-services consultant and trainer, dives into the psychology of buyers, revealing that they often don’t buy solutions to problems they don’t recognize. He discusses the importance of addressing perceived value in purchases and how personal biases can influence decisions. Joe shares key sales strategies, emphasizing the need for deep questioning and understanding customer priorities. Additionally, he introduces innovative checklist solutions that enhance technician performance and boost sales conversions, ensuring consistent and effective service delivery.