Joe Ciarallo

VP of Global Communications and Social Media at Wellhub (formerly Gympass) with prior comms leadership at Toast (led comms through IPO) and Salesforce; advisor on internal comms and experienced in category creation and executive messaging.

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Oct 30, 2025 • 40min

Exec Comms Lessons from Salesforce, Toast and Wellhub & the Future of PR

In this discussion, Joe Ciarallo, VP of Global Communications at Wellhub, draws on his experience with Toast and Salesforce to reveal the evolution of executive communications. He highlights the shift from scrappy PR to a strategic approach, emphasizing category creation and the need for a unified messaging strategy. Joe discusses the growing importance of thought leadership, the integration of AI in communications, and the benefits of transparency, using Ryanair as a case study. He encourages founders to actively build their online presence and prioritize empathy in messaging.

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