Joe Chiew

Joe Chiew, Senior Manager of Consumer Insights and Voice of the Customer at Guitar Center, shares insights on creating a harmonious customer experience. He emphasizes the importance of consistent feedback mechanisms across departments. Listeners discover how Guitar Center enhances in-store experiences for musicians through immersive interactions. Chiew also highlights strategies for gathering customer insights, the significance of cross-team collaboration, and future initiatives to automate feedback processes for a more effective listening experience.