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Joe Cano
Senior vice president of digital commerce at Lowe's, leading the company's digital personalization, marketplace expansion, and fulfillment innovations for both DIY customers and professional contractors.
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Nov 24, 2025
• 18min
How Lowe’s is Reimagining the Digital Customer Journey
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Joe Cano, Senior Vice President of Digital Commerce at Lowe's, shares insights on transforming the digital shopping journey for DIYers and pros. He explains how Lowe's utilizes real-time data for personalized experiences and introduces Milo, an AI tool offering step-by-step guidance and product recommendations. Cano discusses strategies for improving product discovery, vetting sellers in their closed marketplace, and enhancing fulfillment options like two-hour delivery. His insights into loyalty programs reveal techniques to drive repeat business.
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