Joe Amati

In a conversation with Melanie Ng, Joe Amati, Senior Executive Director at Destination Canada and tourism expert, reveals the shifting landscape of Canada's tourism. He discusses the challenges posed by U.S. trade tensions but highlights a surge in interest from overseas travelers. The Canada Strong Pass initiative is boosting domestic tourism, offering authentic experiences. Amati underscores tourism's crucial role in the economy and the resilience of the sector post-pandemic, showcasing significant growth and recovery.