Discover the future of accounting with Jody Padar and Bill Keller as they discuss AI, radical pricing, and the importance of soft skills in the profession. Get ready for a wild ride of technological advancements, evolving pricing models, and the competitive sport of adapting to change in the accounting world.

In this engaging conversation, Jody Padar, an influential figure in accounting technology and an early adopter of cloud computing, discusses the evolution of accounting. She highlights the transformative impact of cloud technology and AI on the profession. Jody emphasizes the need for accountants to embrace these tools to improve efficiency and work-life balance. The chat also touches on the importance of navigating AI risks while sharing personal passions like outdoor adventures and the value of community connections among CPAs.

In this conversation, Jody Padar, a three-time author and advocate for radical pricing, addresses the profound incentive misalignment in accounting. She champions the transformation of traditional hourly billing to value-based pricing, emphasizing the necessity for firms to embrace technology and automation. Jody highlights the evolving accountant-client relationship in the digital age and discusses challenges like talent shortages and automation's impact. Her vision for the future of accounting encourages a shift towards advisory roles, blending technical skills with innovative approaches.