Jocelyn Jeffries

Jocelyn Jeffries, an Account Director at Pacvue, shares her deep knowledge of Amazon PPC strategies. She discusses innovative techniques like dayparting and hourly bidding to maximize sales during the Q4 rush. Insights on leveraging Amazon Marketing Cloud reveal how to optimize ad spending effectively. Strategies for managing negative keywords and transitioning from auto to manual campaigns come to the forefront. Lastly, she emphasizes the crucial adjustments needed in PPC strategies to maintain momentum after high-traffic events like Black Friday.