In this discussion, Jocelyn H., a creative strategist at Pilothouse, and Jocelyn K., a senior media buyer, share their expert insights on navigating Q4. They emphasize the importance of establishing momentum early, rather than last-minute launches. The duo explains how to adapt to Meta's changes, strategize creative workflows, and utilize Advantage Plus campaigns effectively. They also cover testing offers, using scarcity tactics, and the role of AI in creating authentic content. Their actionable strategies equip brands to thrive in the holiday rush.
