João Filipe Pereira

João Filipe Pereira, Director of Marketing at Busbud and author with over a decade of SEO experience, shares groundbreaking SEO tactics that defy traditional beliefs. He discusses how dual H1 tags can enhance rankings and why sometimes removing meta descriptions can actually increase click-through rates. Listeners will learn about innovative use of AI for keywords, the benefits of split testing, and the importance of aligning SEO strategies with revenue goals. João also reflects on his journey from journalism to a successful marketing career, offering valuable insights for anyone in the digital space.