Joanne Verkuilen

Joanne Verkuilen, Founder and Managing Partner at MiddleM Creative, shares her insights on transforming marketing in private equity. She discusses the alarming statistic that firms miss 80% of relevant deals due to outdated outreach methods. The conversation highlights the shift towards strategic, multi-channel marketing to enhance visibility and build trust with founders. Joanne emphasizes the importance of tailored messaging and genuine partnerships, arguing that effective brand strategies are essential for navigating today's competitive landscape in private equity.