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Joanna Seddon

Managing Director at Prescient and CEO of the Marketing Accountability Standards Board. Expert in brand valuation and marketing accountability, contributing insights to WARC's Marketers Toolkit.

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Jan 9, 2025 • 42min

Marketer's toolkit 2025: Capitalising on the economic reset

Guests Ken Favaro, Chief Strategy Officer at BERA.ai, and Joanna Seddon, Managing Director at Prescient and CEO of the Marketing Accountability Standards Board, discuss the evolving landscape of marketing post-economic reset. They explore the vital role of brand equity in building consumer relationships and stabilizing prices. The conversation emphasizes bridging gaps between marketing and finance to showcase branding’s financial benefits. They also highlight the importance of consumer insights and emotional connections for navigating economic challenges and driving profitability.