JoAnna Haugen

JoAnna Haugen, an award-winning writer and founder of Rooted, discusses the future of tourism by advocating for responsible travel and authentic storytelling. She emphasizes the need for collaboration and innovative approaches to redefine success metrics in tourism—shifting focus from quantity to community well-being. Haugen shares actionable steps for tourism marketers to embrace unique narratives and foster meaningful connections between travelers and locals. Her passion for sustainable tourism shines through as she encourages a more inclusive and impactful industry.