Joanna Hagelberger

Joanna Hagelberger, an account management leader and founding member of Amplify, shares transformative insights on client relationships. She reveals how a single bold question about a client's five-year goals led to an astonishing 200x revenue increase. Joanna emphasizes the importance of curiosity in account management, urging professionals to dig deeper than surface-level conversations. Additionally, she discusses the need for strong internal alignment and avoiding common segmentation mistakes, empowering account managers to act like CEOs of their accounts.