Joanna Fowler

Joanna Fowler, Head of Talent at Shine Talent Group, is a former YouTube creator turned expert strategist. She discusses the shift from creator to talent management, sharing insights on the importance of combining long and short-form content for growth. Joanna emphasizes storytelling and community engagement, while addressing common misconceptions in content production. She also explores how AI tools can enhance creators' organization and creativity, urging them to stay connected to their authentic voice while experimenting with new ideas.