Joanna Drews

Joanna Drews, CEO of HyphaMetrics, navigates the complex world of media measurement and shares her journey from market research to leading a groundbreaking startup. She opens up about her legal battle with Nielsen and the impact of their recent jury trial win. Joanna passionately discusses the importance of understanding market research panels and transforming unmeasurable data into actionable insights. Additionally, she highlights the collaborations that bolster data accuracy and reflect on the resilience needed to thrive in a competitive landscape.