Joan Roca

Joan Roca, CEO and founder of Essentialist, reveals how his membership-based travel company is redefining luxury travel. He shares insights on crafting unique itineraries by understanding individual member preferences, merging technology with personal touch. Roca discusses the shift towards meaningful, curated experiences that cater to affluent travelers and the growing importance of community ties. With an emphasis on authentic travel and the seamless blend of service and technology, he illustrates how Essentialist fosters deep connections between travelers and their destinations.