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Joan Kennedy
BOF correspondent covering luxury novelty and kitsch jewelry. She emphasizes the emotional drivers behind jewelry purchases and the modern marketing approaches of independent designers.
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Jun 24, 2025
• 23min
The Jewellery Boom, Explained
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Simone Stern Carbone, a BOF correspondent specializing in the jewelry market, and Joan Kennedy, who focuses on luxury novelty jewelry, dive into the thriving world of jewelry amidst a luxury sales slowdown. They explore how consumers view luxury jewelry as a safe investment while smaller brands create deep, personal connections with buyers. Kennedy highlights the emotional motivations behind jewelry purchases and shares how independent designers are successfully marketing their unique pieces by being relatable and innovative.
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