Jo Whitfield

Retail leader with 25 years' experience across major UK retailers including Co-op, Asda and Matalan; currently Chair of the British Retail Consortium representing the sector in discussions with government on issues such as business rates, retail crime and cyber security.

Best podcasts with Jo Whitfield

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Oct 30, 2025 • 36min

#7 British Retail Consortium Chair, Jo Whitfield: Delivery Drivers Need Greater Protection

Jo Whitfield, a retail leader with 25 years in major UK retailers, now chairs the British Retail Consortium. She shares insights on the shifting retail landscape influenced by online shopping and social media. Jo discusses the urgent need for fairer business rates that support physical stores and the importance of diversity in retail leadership. She highlights rising retail crime and advocates for better protections for delivery drivers. Additionally, Jo emphasizes the necessity of cybersecurity and how AI can reshape retail jobs for the better.

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