Jo Shoesmith
Chief Creative Officer at Amazon, responsible for overseeing creative strategy across Prime, Alexa, retail events and new experiences; known for leading emotionally resonant, long-running advertising and building consistent brand expression systems.
Best podcasts with Jo Shoesmith
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Feb 28, 2024 • 38min
Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed
Exploring the power of emotional advertising at Amazon, the role of a Chief Creative Officer, creating inclusive advertising, managing global creative teams, making Super Bowl ads, innovation within Amazon, simplifying complex creative ideas, and using AI in marketing.
Dec 10, 2025 • 41min
Amazon Creative Masterclass with Jo Shoesmith Chief Creative Officer
Jo Shoesmith, Chief Creative Officer at Amazon, shares her insights on creating emotionally resonant advertising for a global giant. She discusses the transition from agency life to brand leadership and why Amazon still invests in traditional media. Jo reveals the secret to crafting timeless ads that engage audiences for years and the significance of right-brained storytelling. Additionally, she explores surprising insights about Gen Z and how Amazon balances creativity with agility, even in the age of AI.
