JJ Fulano

Sarah Selinski and JJ Fulano, co-founders of Zero Waste Store, share how their eco-friendly venture skyrocketed sales from $6,000 to $2 million in just a year through strategic SEO. They discuss aligning brand content with search intent, rebranding for sustainability, and the importance of accessibility in e-commerce. The duo emphasizes building a sustainable community on social media and the critical role of SEO strategies like keyword-targeted content for growing online presence. Their journey highlights the balance of profit and environmental impact.