JJ Englert

In this episode, JJ Englert, the founder of Trade Backlinks—an innovative SEO marketplace—talks about his journey from startup success to a profitable exit. He discusses the importance of early preparation for sale and how a loss of passion can signal it's time to move on. JJ shares insights into streamlining communication with buyers on Acquire.com and highlights three key lessons: trust through preparation, the impact of passion on performance, and the right platforms connecting sellers with serious buyers quickly.