JiYoung Kim

COO of GroupM North America, focusing on data collaboration, privacy-safe performance, and the application of AI in advertising.

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May 19, 2025 • 19min

How to be Power Collaborator: An Agency Perspective

Join Lauren Wetzel, former CEO of InfoSum, and JiYoung Kim, COO of GroupM North America, as they delve into the future of advertising. They discuss how privacy and performance can coexist, advocating for signal-based models over traditional ID-based ones. JiYoung emphasizes the need for agencies to rethink data practices and harness AI to personalize messaging. They explore the challenges CPG companies face with data-driven strategies and highlight the evolution of advertising metrics towards business outcomes, stressing the importance of collaboration.

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