Jing Wong

Dr. Jing Wong, a professor at the University of Guelph specializing in ethical and sustainable consumption, delves into the complexities of shopping ethically. She highlights the misleading nature of ethical labels and the risks of greenwashing, advising consumers to carefully research products. Wong discusses the nuances of Canadian production labels and the reality that higher prices don’t always equal ethical practices. The conversation underscores a growing consumer awareness and the challenges inherent in establishing a global standard for ethical labeling.