Jimmy Farrell

Jimmy Farrell, a 31-year commercial real estate veteran and local media publisher, shares insights on transforming CHS Happenings into a vibrant newsletter with over 10,000 subscribers. He highlights the importance of a personality-driven brand and why Instagram is key for local discovery. Jimmy discusses the challenges of monetization, including strategies for sponsorship revenue to support growth. He also emphasizes the value of 'scoop' reporting in building trust, automating outreach, and using ManyChat for DMs to convert followers into subscribers.