Jim Williams
CMO at Uptempo, a leading enterprise marketing operations software company; experienced in product marketing, marketing operations, and leadership roles at various companies.
Best podcasts with Jim Williams
Ranked by the Snipd community
Jun 5, 2025 • 16min
How to Win More Budget by Talking Like a CFO
In this engaging discussion, Jim Williams, CMO at Uptempo, sheds light on the often rocky relationship between marketing and finance. He emphasizes the necessity for marketers to understand financial principles to effectively communicate and justify their budgets. The conversation highlights the importance of structured planning for marketing success, illustrating how improved organization enhances outcomes. Williams also addresses the need for clear communication to overcome orchestration challenges, ensuring marketing strategies align with financial oversight.
Nov 19, 2024 • 55min
146: Jim Williams: The strategic role of marketing ops in annual planning
Jim Williams, CMO at Uptempo and marketing operations guru, shares his expertise in strategic planning and marketing effectiveness. He emphasizes moving beyond outdated budgeting methods to align actionable goals with business impact. The conversation dives into the vital role of marketing ops in annual plans and how collaboration can enhance results. Williams also discusses the transformative potential of AI in streamlining processes, leaving marketers to focus on creativity and innovation. It's a fresh perspective on keeping marketing agile and aligned.
