Jim Williams, CMO at Uptempo and marketing operations guru, shares his expertise in strategic planning and marketing effectiveness. He emphasizes moving beyond outdated budgeting methods to align actionable goals with business impact. The conversation dives into the vital role of marketing ops in annual plans and how collaboration can enhance results. Williams also discusses the transformative potential of AI in streamlining processes, leaving marketers to focus on creativity and innovation. It's a fresh perspective on keeping marketing agile and aligned.