Bourcard Nesin, VP of Beverage Research at Rabobank, and Jim Watson, Senior Beverage Analyst at Rabobank, dive into the pressing issues plaguing the alcohol industry. They explore the Joe Rogan Effect and its influence on health perceptions, revealing a significant culture shift among young drinkers. The duo debates whether inflation or evolving consumer preferences are the actual causes of declining sales. They also touch on the challenges faced by smaller brands in a consolidating market and the rise of THC drinks, illustrating the complex landscape of modern alcohol consumption.
