Jim Vaselopulos

In this discussion, Jim Vaselopulos, a CEO consultant and leadership expert, shares his transformative insights on B2B sales. He emphasizes the importance of building peer-level relationships rather than approaching prospects as subservient. Jim recounts his journey from skepticism about sales to viewing it as high-level consulting, thanks to mentor Ford Harding. He highlights the value of curiosity over product knowledge, and the significance of diagnosing client problems before pitching solutions, all aimed at fostering trust and respect.