Jim van den Berg

In this discussion, Jim van den Berg, the Founder and CEO of JOIN Cycling, shares his journey from an aspiring junior cyclist to a WorldTour coach and tech innovator. He reveals the scalability challenges of traditional coaching that led to the creation of JOIN, an adaptive training platform. Jim also dives into the strategic decisions behind marketing, how content drove user acquisition, and the recent merger with Relive, which expanded JOIN’s portfolio beyond cycling. His vision for the future includes developing apps for multiple sports and navigating the complexities of fundraising.