Jim Trueblood

Broker and founder of Trueblood Real Estate, leading a large Indiana brokerage that grew from a solo agent operation to over 225 agents and roughly $750M in annual production through disciplined lead buying, tech-driven operations, and localized brick-and-mortar branding.

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Dec 8, 2025 • 49min

Agent Series 15: How Jim Trueblood Built a $750M Brokerage with Leads, Standards & Guts

Jim Trueblood, the founder of Trueblood Real Estate, shares his journey from solo agent to leading a $750M brokerage with 225 agents. He dives into the power of buying leads from Zillow and Realtor.com, highlighting his disciplined approach to growth. Jim opens up about the sacrifices and sleepless nights that fueled his success and explains how brick-and-mortar offices serve as branding powerhouses. He emphasizes the importance of tech in operations, setting clear performance standards, and maintaining a balanced lead mix for optimal results.

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