Jim Payne

In this enlightening discussion, Jim Payne, an ad tech pioneer known for founding MoPub and Max, shares insights into his latest venture, CloudX. He explains how 'monetization as code' revolutionizes ad management for mobile publishers, utilizing AI to automate ad trafficking. Jim reveals the partnership with Meta that enhances auction security through trusted execution environments. The conversation also touches on the complexities of mobile ad stacks, the difference between mobile and desktop strategies, and some industry anecdotes from Jim's storied career.