Jim Nairn, from WalkMe, discusses investing in an ecosystem, working with partners instead of professional services, and demonstrating returns to the C-Suite. They talk about setting intentions for growth, understanding complementary partnerships, and the advantages of a managed service provider. They also emphasize selling solutions, authentic communication, and the importance of partner empathy. The chapter explores WalkMe's digital adoption platform, digitizing analog processes, and building the ecosystem. They discuss career aspirations, authenticity, and challenges of working from home.