Jim McFarland

Jim McFarland, a fourth-generation cobbler and owner of McFarland's Shoe Repair, shares his journey in the declining world of shoe repair. He highlights the surprising increase in demand for cobblers, despite the industry's challenges with fast fashion. McFarland discusses the intricate process of recrafting shoes and the appeal of high-end footwear. He also dives into his growing mail-in business and use of social media to teach the craft, aiming to inspire the next generation of cobblers.