Jim Kanichirayil

Dr. Jim Kanichirayil, VP of Growth at EngageRocket, shares insights on his innovative approach to market expansion. He discusses the importance of a content-led outbound strategy tailored to specific industries to better understand the U.S. market. Building relationships through genuine curiosity and making the buyer the 'hero' led to higher engagement rates. Jim emphasizes the need to pivot quickly when initial target theories don’t work out and the significance of executing strategies efficiently while listening to buyers.