Jim Gilkey

Official account executive of Scrappy ABM with experience in marketing, sales, and account management within ABM-driven organizations. Previously hosted the Account-Based Beverages podcast and worked at Terminus advising clients on ABM execution.

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Feb 6, 2025 • 18min

EP. 141 - SALES & ABM ALIGNMENT: How to Win with Target Account Lists & Closed-Lost Programs

In a lively discussion, Jim Gilkey, account executive at Scrappy ABM, dives into the world of sales and account-based marketing (ABM). With a rich background in marketing and sales, Jim shares practical strategies for enhancing collaboration between teams. He highlights the importance of developing a targeted account list and the effectiveness of closed-lost programs in generating wins. Through co-creation and rapid feedback loops, teams can optimize their approach. Expect actionable insights that could transform your ABM strategy!

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