In a lively discussion, Jim Gilkey, account executive at Scrappy ABM, dives into the world of sales and account-based marketing (ABM). With a rich background in marketing and sales, Jim shares practical strategies for enhancing collaboration between teams. He highlights the importance of developing a targeted account list and the effectiveness of closed-lost programs in generating wins. Through co-creation and rapid feedback loops, teams can optimize their approach. Expect actionable insights that could transform your ABM strategy!