Jim Crowell

Jim Crowell, CEO of Proof3, a cutting-edge fitness brand, dives into how technology is revolutionizing group fitness. He details their unique approach to member engagement and retention through advanced tech integration. The discussion covers innovative tools like the Proteus system for strength assessment, and the evolution of wearable fitness technology. Crowell also emphasizes the importance of a supportive gym environment for ages 35 to 65 and how understanding emerging health trends can reshape fitness coaching.