Jill Lyons

SVP of Creative Operations at Maximum Effort, an agency known for its work on films and advertisements. Emphasizes flexibility and adaptability in project management for creative projects.

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Oct 23, 2024 • 29min

The Project Management Skills That Keep Creatives On Track

Matt Austin, VP of project management at Jellyfish, and Jill Lyons, SVP of Creative Operations at Maximum Effort, share their insights on project management's essential role in creative agencies. They discuss how agility and adaptability are crucial for meeting tight deadlines and navigating complex projects like the marketing campaign for Deadpool and Wolverine. Collaboration and communication are highlighted as key strategies for overcoming challenges, while flexibility becomes paramount in the dynamic world of creative work.

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