Jill Kelly

Jill Kelly, CEO of Assembly Global and an expert in media buying and corporate communications, shares her insights into the ever-evolving media landscape. She discusses the transition from traditional compensation models to performance-driven strategies, highlighting the importance of understanding marketing KPIs. Kelly also explores how AI is reshaping workforce dynamics and improving retention rates. Additionally, she addresses the complexities of media consolidation and the need for brands to maintain their identities amidst industry shifts.