Jill Dumain

Jill Dumain, founding partner at Fractal CSOs and former sustainability director at Patagonia, shares her perspective on the current challenges in the sustainability sector, emphasizing that they are just temporary setbacks. Meanwhile, Simon Mainwaring, founder of We First, highlights how these challenges present a unique opportunity for innovation and outreach. Together, they discuss the dangers of 'green hushing' and the critical need for effective storytelling to engage stakeholders. Their insights reveal an optimistic outlook on the future of sustainability.