Jianggan Li

Jianggan Li, the Founder and CEO of Momentum Works and co-author of Seeing the Unseen, shares his expertise on cross-border e-commerce. He discusses how Chinese companies like Temu and Shein adeptly manage logistics amidst changing regulations. Jianggan highlights the complexities of relocating production and the challenges of adapting to local markets. He also explores the competitive dynamics within China’s tech landscape and how firms can thrive internationally by localizing strategies and building trust with consumers.