Alf Cowan, a fundraising expert, and Jessie Romain, a charity program revitalization professional, dive into the challenges charities face today. They discuss innovative strategies for boosting engagement, especially in the context of Alzheimer's Society's revitalized Trekking program. The duo emphasizes the importance of data-driven insights, adapting campaigns to modern audiences, and moving beyond traditional fundraising methods. Their conversation reveals how creativity and innovation can help charities rise above the noise during difficult times.
