Jessica Zwaan

Pete Fader, a Wharton marketing professor, and Jessica Zwaan, an HR analytics expert, delve into how customer-based audit methods can revolutionize employee management. They discuss employee lifetime value and the significance of cohort analysis versus simple averages. Fader reveals how context matters more than raw data, while Zwaan emphasizes translating customer metrics into actionable employee insights. Together, they explore the challenges and future potential of implementing audits to enhance company culture and performance.