Jessica Wynn

Jessica Wynn, a writer and researcher focused on consumer behavior, dives deep into the deceptive world of Black Friday. She reveals how retailers craft fake discounts and produce inferior products specifically for the sales frenzy. The chaos of Black Friday is engineered to exploit shoppers' psychology, driving irrational purchases. Jessica also shares tips on how to safely navigate the risks of scams and phishing tactics during the shopping rush, empowering listeners to outsmart the system and make informed buying choices.