Jessica Watts

Jessica Watts, an ex-SaaS Sales VP turned Agency Co-Founder and Free Agent Advisor, shares her insights on the evolving sales landscape influenced by AI. She discusses the blurring lines between sales and marketing, embracing a community-focused approach in B2B SaaS. The conversation delves into optimizing tech stacks for seamless customer journeys and the role of AI in enhancing efficiency without losing the human touch. Watts emphasizes building strong sales foundations and stresses aligning messaging with customer expectations to drive successful engagements.