Jessica Valenzuela

Co-founder of Mowie responsible for customer experience, commercial strategy, and partnerships; brings domain expertise in SMB marketing and acted as the original human-in-the-loop for the product.

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Dec 11, 2025 • 1h 8min

Building Mowie: How a Concierge Service Became an AI Marketing Platform

Chris O'Connor, CEO and tech co-founder of Mowie, and Jessica Valenzuela, co-founder and customer experience lead, discuss their journey transforming Mowie from a concierge service into an AI marketing platform for small businesses. They dive into the innovative 'document hierarchy' approach for contextual marketing, the shift from structured schemas to flexible markdown, and how they validate product-market fit using Simon Sinek's Golden Circle. Their strategies for generating content calendars and tracking marketing performance through point-of-sale data are also highlighted.

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